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Saturday, October 16, 2010

Thompson on Hollywood

Thompson on Hollywood


Video: Obama Talks to Waiting for Superman Kids in Oval Office

Paramount isn’t marketing the education expose Waiting for Superman all by itself. The studio is orchestrating the marketing efforts on behalf of the film of some powerful partners—Participant Mediathe Bill and Melinda Gates Foundation and Walden Media—that are building support and getting out the word across multiple platforms. They even arranged a meeting Monday October 11 with the White House in which President Obama met with the five kids in the film:

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